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Details of 500,000 airline tickets giveaway to be revealed on Thursday as city chief outlines HK$2 billion ‘Hello Hong Kong’ campaign

發佈時間 2nd Feb 2023 @ 4:44 PM

Details of 500,000 airline tickets giveaway to be revealed on Thursday as city chief outlines HK$2 billion ‘Hello Hong Kong’ campaign

  • Campaign designed to underline that city is back in the game for tourism, business and investment to get under way
  • More than 200 business, cultural and tourism events to be highlighted as John Lee prepares to lead delegation to Middle East to promote city

A traditional Hong Kong junk cruises scenic Victoria Harbour, some of the unique aspects of a trip to the city to be highlighted in a new promotional campaign. Photo: SCMP
A traditional Hong Kong junk cruises scenic Victoria Harbour, some of the unique aspects of a trip to the city to be highlighted in a new promotional campaign. Photo: SCMP

Hong Kong’s leader is to launch a major HK$2 billion-plus (US$255 million) campaign designed to boost tourism, business and investment on Thursday, which will include a giveaway of at least 500,000 free airline tickets to visitors and city residents.

John Lee Ka-chiu will unveil the “Hello Hong Kong” bid to increase the number of visitors, bolster business and attract investors as the city fights its way back to normality from the Covid-19 pandemic.

The campaign is expected to highlight more than 200 business, cultural and tourism events, including those that had been suspended for three years because of the health crisis, to underline to the world that the city is back in the game.