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	<channel>
		<title><![CDATA[Magazine Subscription 雜誌訂閱：最近新聞]]></title>
		<link>https://www.sub.com.hk</link>
		<description><![CDATA[來自Magazine Subscription 雜誌訂閱的最近新聞]]></description>
		<pubDate>Tue, 28 Apr 2026 10:49:01 +0000</pubDate>
		<isc:store_title><![CDATA[Magazine Subscription 雜誌訂閱]]></isc:store_title>
		<item>
			<title><![CDATA[《國家地理》 對學童的成長與學習具有顯著價值]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=340</link>
			<pubDate>Fri, 13 Feb 2026 17:10:53 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=340</guid>
			<description><![CDATA[<p class="ds-markdown-paragraph"><span>閱讀《國家地理》兒童版（National Geographic Kids）對學童的成長與學習具有顯著價值，其重要性可從認知發展、教育銜接與未來素養三大面向來看。</span></p>
<p class="ds-markdown-paragraph">這不僅是讀一本雜誌，更是透過「頂級科學品牌╳分齡設計」的內容，系統性地培養孩子的主動學習力與世界觀。以下整合官方數據與教育評鑑機構的分析，為您具體說明：</p>
<p class="ds-markdown-paragraph"><span>1. 專為不同年齡設計，符合官方課程架構</span><br />《國家地理》兒童系列並非單一產品，而是根據大腦發育階段分為「學齡前」與「小學中高年級」兩條主線，確保內容「學得會、用得上」：</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>學齡前（Little Kids版）</span>：內容緊扣英國EYFS（早期基礎階段）發展架構，97%訂閱家長認同能顯著提升「對世界的認知能力」<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a><a rel="noreferrer" href="https://www.natgeokids.com/au/parents/top-tips-for-reading-national-geographic-little-kids/" target="_blank"></a>。內容包含超過40個互動貼紙遊戲，透過動手操作訓練精細動作與手眼協調<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>小學中高年級（Kids版）</span>：鎖定7-12歲，<span>97%訂閱者認同具有明確教育效益</span>。內容緊扣學校自然科學、社會與跨學科主題，是教師課堂補充的熱門教材<a rel="noreferrer" href="https://www.natgeokids.com/nz/subscribeau/" target="_blank"></a><a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>2. 攻克「科普閱讀」痛點：分級與真實影像</span><br />多數學童在中年級會面臨「從讀故事轉換為讀知識」的瓶頸，這套資源正是為此設計：</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>語言分級與群文閱讀</span>：針對非母語學習者，其分級讀物與新推出的「群文閱讀」系列，將零散的知識串聯成主題式探究，解決傳統閱讀「知識零散、思維淺表」的問題，提升歸納與思辨能力<a rel="noreferrer" href="http://www.fltrp.com/c/2026-01-09/540794.shtml" target="_blank"></a><a rel="noreferrer" href="https://www.tes.com/teaching-resource/meerkats-eal-non-fiction-unit-13381022" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>視覺衝擊即學習動機</span>：<span>國家地理的獨家攝影是無可取代的優勢</span>。孩子能在照片中「數出企鵝舌頭上的倒刺」，或看清冰雹的紋理<a rel="noreferrer" href="https://www.ccread.cn/book_detail.php?bookid=3680" target="_blank"></a>。這種真實感是卡通插畫無法比擬的，能瞬間點燃好奇心。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>3. 遠離3C的深度專注與親子共感</span><br />在螢幕主導的時代，<span>91%的家長認為這是「優異的螢幕替代方案」</span>&nbsp;<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>共讀機制</span>：雜誌內建「彩色對話圈」引導，藍圈引導聊天提問、橘圈帶動肢體遊戲（如模仿動物），將被動閱讀轉化為高品質的親子/師生互動<a rel="noreferrer" href="https://www.natgeokids.com/au/parents/top-tips-for-reading-national-geographic-little-kids/" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>自主學習</span>：網站與雜誌設計大量的非制式測驗、笑話與手工，讓孩子在「玩」的狀態下反覆接觸知識，建立閱讀的成就感<a rel="noreferrer" href="https://www.ccread.cn/book_detail.php?bookid=3680" target="_blank"></a><a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>4. 全球視野與永續價值觀</span><br />這是比知識更重要的人文素養。內容不僅介紹動物，更包含<span>各國文化、原住民英雄、女性典範</span>及「兒童對抗塑膠」等專題<a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。訂閱收入同時實質支持國家地理學會的科學家與探險家工作，讓孩子感受到「閱讀本身就是一種對地球的保護行動」<a rel="noreferrer" href="https://www.natgeokids.com/nz/subscribeau/" target="_blank"></a><a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
<p class="ds-markdown-paragraph"><span>總結建議：</span><br />若您希望孩子不為了考試而讀，而是為了「想知道」而讀，<span>《國家地理》兒童版是非常值得投資的學習資源</span>。它將高品質的科普知識，包裝成孩子無法抗拒的探索遊戲。</p>
<p>可以從這裡訂閱</p>
<p>https://www.sub.com.hk/products.php?product=National-Geographic-Little-Kids</p>
<p>&nbsp;</p>
<p>https://www.sub.com.hk/products.php?product=National-Geographic-Kids</p>]]></description>
			<content:encoded><![CDATA[<p class="ds-markdown-paragraph"><span>閱讀《國家地理》兒童版（National Geographic Kids）對學童的成長與學習具有顯著價值，其重要性可從認知發展、教育銜接與未來素養三大面向來看。</span></p>
<p class="ds-markdown-paragraph">這不僅是讀一本雜誌，更是透過「頂級科學品牌╳分齡設計」的內容，系統性地培養孩子的主動學習力與世界觀。以下整合官方數據與教育評鑑機構的分析，為您具體說明：</p>
<p class="ds-markdown-paragraph"><span>1. 專為不同年齡設計，符合官方課程架構</span><br />《國家地理》兒童系列並非單一產品，而是根據大腦發育階段分為「學齡前」與「小學中高年級」兩條主線，確保內容「學得會、用得上」：</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>學齡前（Little Kids版）</span>：內容緊扣英國EYFS（早期基礎階段）發展架構，97%訂閱家長認同能顯著提升「對世界的認知能力」<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a><a rel="noreferrer" href="https://www.natgeokids.com/au/parents/top-tips-for-reading-national-geographic-little-kids/" target="_blank"></a>。內容包含超過40個互動貼紙遊戲，透過動手操作訓練精細動作與手眼協調<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>小學中高年級（Kids版）</span>：鎖定7-12歲，<span>97%訂閱者認同具有明確教育效益</span>。內容緊扣學校自然科學、社會與跨學科主題，是教師課堂補充的熱門教材<a rel="noreferrer" href="https://www.natgeokids.com/nz/subscribeau/" target="_blank"></a><a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>2. 攻克「科普閱讀」痛點：分級與真實影像</span><br />多數學童在中年級會面臨「從讀故事轉換為讀知識」的瓶頸，這套資源正是為此設計：</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>語言分級與群文閱讀</span>：針對非母語學習者，其分級讀物與新推出的「群文閱讀」系列，將零散的知識串聯成主題式探究，解決傳統閱讀「知識零散、思維淺表」的問題，提升歸納與思辨能力<a rel="noreferrer" href="http://www.fltrp.com/c/2026-01-09/540794.shtml" target="_blank"></a><a rel="noreferrer" href="https://www.tes.com/teaching-resource/meerkats-eal-non-fiction-unit-13381022" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>視覺衝擊即學習動機</span>：<span>國家地理的獨家攝影是無可取代的優勢</span>。孩子能在照片中「數出企鵝舌頭上的倒刺」，或看清冰雹的紋理<a rel="noreferrer" href="https://www.ccread.cn/book_detail.php?bookid=3680" target="_blank"></a>。這種真實感是卡通插畫無法比擬的，能瞬間點燃好奇心。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>3. 遠離3C的深度專注與親子共感</span><br />在螢幕主導的時代，<span>91%的家長認為這是「優異的螢幕替代方案」</span>&nbsp;<a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
<ul>
<li>
<p class="ds-markdown-paragraph"><span>共讀機制</span>：雜誌內建「彩色對話圈」引導，藍圈引導聊天提問、橘圈帶動肢體遊戲（如模仿動物），將被動閱讀轉化為高品質的親子/師生互動<a rel="noreferrer" href="https://www.natgeokids.com/au/parents/top-tips-for-reading-national-geographic-little-kids/" target="_blank"></a>。</p>
</li>
<li>
<p class="ds-markdown-paragraph"><span>自主學習</span>：網站與雜誌設計大量的非制式測驗、笑話與手工，讓孩子在「玩」的狀態下反覆接觸知識，建立閱讀的成就感<a rel="noreferrer" href="https://www.ccread.cn/book_detail.php?bookid=3680" target="_blank"></a><a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。</p>
</li>
</ul>
<p class="ds-markdown-paragraph"><span>4. 全球視野與永續價值觀</span><br />這是比知識更重要的人文素養。內容不僅介紹動物，更包含<span>各國文化、原住民英雄、女性典範</span>及「兒童對抗塑膠」等專題<a rel="noreferrer" href="https://geo.commonsense.org/education/reviews/national-geographic-kids" target="_blank"></a>。訂閱收入同時實質支持國家地理學會的科學家與探險家工作，讓孩子感受到「閱讀本身就是一種對地球的保護行動」<a rel="noreferrer" href="https://www.natgeokids.com/nz/subscribeau/" target="_blank"></a><a rel="noreferrer" href="https://www.teachearlyyears.com/product-focus/view/nurturing-curiosity-and-connection" target="_blank"></a>。</p>
<p class="ds-markdown-paragraph"><span>總結建議：</span><br />若您希望孩子不為了考試而讀，而是為了「想知道」而讀，<span>《國家地理》兒童版是非常值得投資的學習資源</span>。它將高品質的科普知識，包裝成孩子無法抗拒的探索遊戲。</p>
<p>可以從這裡訂閱</p>
<p>https://www.sub.com.hk/products.php?product=National-Geographic-Little-Kids</p>
<p>&nbsp;</p>
<p>https://www.sub.com.hk/products.php?product=National-Geographic-Kids</p>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[巴黎奧運直擊｜再次見證張家朗奪金 法籍教頭Greg：以愛徒為榮]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=339</link>
			<pubDate>Tue, 30 Jul 2024 10:36:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=339</guid>
			<description><![CDATA[<p><span>張家朗在巴黎奧運男子花劍強勢衛冕，成為首位兩奪奧運金牌的香港運動員。常言道「千里馬也需要有伯樂」，法國籍教練Gregory Koenig（Greg）就是「劍神」封王的那位幕後功臣，這位奧運兩金教練賽後興奮程度，絕對不下於張家朗本人，惟他激動之餘，也不忘感謝遠在9000多公里以外的一班人：「我知道不少觀眾為了這場直播熬夜守候了很久，十分想向所有支持他的香港人講一聲『多謝』。」</span></p>]]></description>
			<content:encoded><![CDATA[<p><span>張家朗在巴黎奧運男子花劍強勢衛冕，成為首位兩奪奧運金牌的香港運動員。常言道「千里馬也需要有伯樂」，法國籍教練Gregory Koenig（Greg）就是「劍神」封王的那位幕後功臣，這位奧運兩金教練賽後興奮程度，絕對不下於張家朗本人，惟他激動之餘，也不忘感謝遠在9000多公里以外的一班人：「我知道不少觀眾為了這場直播熬夜守候了很久，十分想向所有支持他的香港人講一聲『多謝』。」</span></p>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[巴黎奧運｜張家朗決賽「決一劍」險勝 衛冕男花金牌 取得港隊今屆第二金]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=338</link>
			<pubDate>Tue, 30 Jul 2024 10:35:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=338</guid>
			<description><![CDATA[<div class="caas-title-wrapper">
<h1 id="caas-lead-header-undefined">巴黎奧運｜張家朗決賽「決一劍」險勝 衛冕男花金牌 取得港隊今屆第二金</h1>
<p>&nbsp;</p>
<p><span>2024 巴黎奧運男子花劍決賽由兩位左撇子對陣，由衛冕的港隊劍神張家朗鬥 22 歲、世界排名 13 位的意大利劍手馬基（MACCHI Filippo）。</span></p>
<p>&nbsp;</p>
<p><span>決勝分需裁判需要多次觀看錄像, 三劍漫長時刻攻下最後一分</span></p>
<p>&nbsp;</p>
<p><span><span>賽事要「決一劍」分勝負，兩人出劍後系統顯示馬基和張家朗同時攻擊有效，裁判翻睇片段後未能裁斷；兩人再戰，及後情況再次發生；到了第三次情況再現，裁判翻睇片段後終確認由張家朗一方刺中對手得分，以 15：14 險勝對手，又一次絕境下「comeback WIN」，成功衛冕，取得個人第二面奧運金牌；這亦是港隊繼江旻憓女重奪金後，今屆第二面金牌。</span><br /></span></p>
</div>]]></description>
			<content:encoded><![CDATA[<div class="caas-title-wrapper">
<h1 id="caas-lead-header-undefined">巴黎奧運｜張家朗決賽「決一劍」險勝 衛冕男花金牌 取得港隊今屆第二金</h1>
<p>&nbsp;</p>
<p><span>2024 巴黎奧運男子花劍決賽由兩位左撇子對陣，由衛冕的港隊劍神張家朗鬥 22 歲、世界排名 13 位的意大利劍手馬基（MACCHI Filippo）。</span></p>
<p>&nbsp;</p>
<p><span>決勝分需裁判需要多次觀看錄像, 三劍漫長時刻攻下最後一分</span></p>
<p>&nbsp;</p>
<p><span><span>賽事要「決一劍」分勝負，兩人出劍後系統顯示馬基和張家朗同時攻擊有效，裁判翻睇片段後未能裁斷；兩人再戰，及後情況再次發生；到了第三次情況再現，裁判翻睇片段後終確認由張家朗一方刺中對手得分，以 15：14 險勝對手，又一次絕境下「comeback WIN」，成功衛冕，取得個人第二面奧運金牌；這亦是港隊繼江旻憓女重奪金後，今屆第二面金牌。</span><br /></span></p>
</div>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[2024 巴黎奧運 張家朗殺入決賽 獲得金牌]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=337</link>
			<pubDate>Tue, 30 Jul 2024 02:23:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=337</guid>
			<description><![CDATA[<p>劍神張家朗出戰男子花劍個人賽，奪得金牌。</p>
<p>4號種子的張家朗，經抽籤後身處上半區，同區有多名世界排名前20的劍手，但仍然打入決賽, 最終奪得金牌。</p>]]></description>
			<content:encoded><![CDATA[<p>劍神張家朗出戰男子花劍個人賽，奪得金牌。</p>
<p>4號種子的張家朗，經抽籤後身處上半區，同區有多名世界排名前20的劍手，但仍然打入決賽, 最終奪得金牌。</p>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[當局將於夏季推抽獎活動　贈8萬免費機票予港人]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=336</link>
			<pubDate>Thu, 02 Feb 2023 16:45:54 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=336</guid>
			<description><![CDATA[<div class="paragraph">港府今日(2日)正式公布「你好，香港！」宣傳香港旅遊大型活動的宣傳策略、推廣活動及措施。當局由下月1日起，6個月內將送出50萬張機票予旅客，期望得獎旅客會帶同親友遊港，相信能帶動150萬位以上旅客來港，估計佔未來半年客流量的逾10%。港府亦會於夏季將再推出機票抽獎活動，各送出約8萬張免費機票予港人及大灣區居民。</div>
<div class="paragraph">送贈予旅客的機票會經3間本港航空公司派發，航空公司將透過海外辦事處及代理，根據各地不同法規，作各種不同宣傳，包括大型抽獎、先到先得登記、遊戲等不同活動派發。機管局合共派發愈70萬張機票。當局指，亞洲地區佔香港疫情前75%來港人次，參考疫情前的旅客人數後，會先在東南亞地區首先開始派發機票，如泰國、菲律賓、印尼等，然後再在內地及其他東北亞地區派發。</div>
<div class="paragraph">另外，港府將初步提供超過1.6萬間店舖優惠給旅客，亦已有逾100萬份「香港有禮」消費優惠券，可用於景點、零售、餐飲及交通等，在今日下午5時開始，就會於4個口岸的遊客接待站派發。</div>]]></description>
			<content:encoded><![CDATA[<div class="paragraph">港府今日(2日)正式公布「你好，香港！」宣傳香港旅遊大型活動的宣傳策略、推廣活動及措施。當局由下月1日起，6個月內將送出50萬張機票予旅客，期望得獎旅客會帶同親友遊港，相信能帶動150萬位以上旅客來港，估計佔未來半年客流量的逾10%。港府亦會於夏季將再推出機票抽獎活動，各送出約8萬張免費機票予港人及大灣區居民。</div>
<div class="paragraph">送贈予旅客的機票會經3間本港航空公司派發，航空公司將透過海外辦事處及代理，根據各地不同法規，作各種不同宣傳，包括大型抽獎、先到先得登記、遊戲等不同活動派發。機管局合共派發愈70萬張機票。當局指，亞洲地區佔香港疫情前75%來港人次，參考疫情前的旅客人數後，會先在東南亞地區首先開始派發機票，如泰國、菲律賓、印尼等，然後再在內地及其他東北亞地區派發。</div>
<div class="paragraph">另外，港府將初步提供超過1.6萬間店舖優惠給旅客，亦已有逾100萬份「香港有禮」消費優惠券，可用於景點、零售、餐飲及交通等，在今日下午5時開始，就會於4個口岸的遊客接待站派發。</div>]]></content:encoded>
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			<title><![CDATA[Details of 500,000 airline tickets giveaway to be revealed on Thursday as city chief outlines HK$2 billion ‘Hello Hong Kong’ campaign]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=335</link>
			<pubDate>Thu, 02 Feb 2023 16:44:28 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=335</guid>
			<description><![CDATA[<h1 class="info__headline headline">Details of 500,000 airline tickets giveaway to be revealed on Thursday as city chief outlines HK$2 billion &lsquo;Hello Hong Kong&rsquo; campaign</h1>
<div class="info__subHeadline">
<h2>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">Campaign designed to underline that city is back in the game for tourism, business and investment to get under way</li>
<li class="generic-article__summary--li content--li">More than 200 business, cultural and tourism events to be highlighted as John Lee prepares to lead delegation to Middle East to promote city</li>
</ul>
</h2>
</div>
<div class="main__left main-left">
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<div class="main-image__title">A traditional Hong Kong junk cruises scenic Victoria Harbour, some of the unique aspects of a trip to the city to be highlighted in a new promotional campaign. Photo: SCMP</div>
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<p class="generic-article__body article-details-type--p content--p">Hong Kong&rsquo;s leader is to launch a major HK$2 billion-plus (US$255 million) campaign designed to boost tourism, business and investment on Thursday, which will include a giveaway of at least 500,000 free airline tickets to visitors and city residents.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">John Lee Ka-chiu will unveil the &ldquo;Hello Hong Kong&rdquo; bid to increase the number of visitors, bolster business and attract investors as the city fights its way back to normality from the Covid-19 pandemic.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">The campaign is expected to highlight more than 200 business, cultural and tourism events, including those that had been suspended for three years because of the health crisis, to underline to the world that the city is back in the game.</p>
</div>
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<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
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			<content:encoded><![CDATA[<h1 class="info__headline headline">Details of 500,000 airline tickets giveaway to be revealed on Thursday as city chief outlines HK$2 billion &lsquo;Hello Hong Kong&rsquo; campaign</h1>
<div class="info__subHeadline">
<h2>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">Campaign designed to underline that city is back in the game for tourism, business and investment to get under way</li>
<li class="generic-article__summary--li content--li">More than 200 business, cultural and tourism events to be highlighted as John Lee prepares to lead delegation to Middle East to promote city</li>
</ul>
</h2>
</div>
<div class="main__left main-left">
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<div><img class="image-wrapper__image loaded" src="https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/02/01/0a6b2a50-5ba6-4268-9c65-98d57385dcfb_05f0c6d9.jpg?itok=Quo0cZHd&amp;v=1675260184" alt="A traditional Hong Kong junk cruises scenic Victoria Harbour, some of the unique aspects of a trip to the city to be highlighted in a new promotional campaign. Photo: SCMP" /></div>
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<div class="main-image__title">A traditional Hong Kong junk cruises scenic Victoria Harbour, some of the unique aspects of a trip to the city to be highlighted in a new promotional campaign. Photo: SCMP</div>
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<div class="row__details details">
<div class="lazyload-component">
<div>
<div>
<div class="details__body body">
<div>
<p class="generic-article__body article-details-type--p content--p">Hong Kong&rsquo;s leader is to launch a major HK$2 billion-plus (US$255 million) campaign designed to boost tourism, business and investment on Thursday, which will include a giveaway of at least 500,000 free airline tickets to visitors and city residents.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">John Lee Ka-chiu will unveil the &ldquo;Hello Hong Kong&rdquo; bid to increase the number of visitors, bolster business and attract investors as the city fights its way back to normality from the Covid-19 pandemic.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">The campaign is expected to highlight more than 200 business, cultural and tourism events, including those that had been suspended for three years because of the health crisis, to underline to the world that the city is back in the game.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
</div>
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			<title><![CDATA[China-Australia relations: rock lobsters to face ‘severe’ competition if Beijing lifts trade ban]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=334</link>
			<pubDate>Thu, 02 Feb 2023 16:43:12 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=334</guid>
			<description><![CDATA[<h1 class="info__headline headline">China-Australia relations: rock lobsters to face &lsquo;severe&rsquo; competition if Beijing lifts trade ban</h1>
<p>&nbsp;</p>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">China is reportedly discussing customs clearance for Australian lobsters two years after imposing import restrictions</li>
<li class="generic-article__summary--li content--li">Australian lobster exporters will be relishing the chance to return to their biggest market, but they now face more competition, importers say</li>
</ul>
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<div><img class="image-wrapper__image loaded" src="https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/01/20/bd5b5b3c-9884-4035-bf3f-3dd89344a050_200fe226.jpg?itok=ShuhgCYj&amp;v=1674206005" alt="Fisherman Joe Paratore shows a rock lobster aboard his boat in Fremantle, Western Australia. Photo: AFP" /></div>
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<div class="main-image__title">Fisherman Joe Paratore shows a rock lobster aboard his boat in Fremantle, Western Australia. Photo: AFP</div>
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<p class="generic-article__body article-details-type--p content--p">Australian rock lobsters are set to face &ldquo;severe&rdquo; competition from Cuba and Vietnam if they return to Chinese restaurant tables, as Beijing mulls easing import restrictions amid thawing of trade tensions with Canberra.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">China is discussing customs clearance for Australian lobsters two years after imposing import restrictions amid a volatile trade spat, the chairman of Hong Kong Chamber of Seafood Merchants has said.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">Coal was seemingly the first to benefit from the easing of political and trade tensions with Canberra after reports emerged earlier this month that Beijing had lifted its unofficial ban on the commodity.</p>
<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
<h1 class="info__headline headline">China-Australia relations: envoy&rsquo;s rock lobster visit raises hopes of further easing of trade bans</h1>
<div class="info__subHeadline">
<h2>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">Long Dingbin, China&rsquo;s envoy at its Perth consulate, visited the world&rsquo;s largest exporter of Australian rock lobsters after reports an unofficial ban on coal will be lifted</li>
<li class="generic-article__summary--li content--li">Visit took place on the same day Beijing&rsquo;s ambassador said that China and Australia will &lsquo;come back to a normal kind of relationship&rsquo; amid an easing of tensions</li>
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			<content:encoded><![CDATA[<h1 class="info__headline headline">China-Australia relations: rock lobsters to face &lsquo;severe&rsquo; competition if Beijing lifts trade ban</h1>
<p>&nbsp;</p>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">China is reportedly discussing customs clearance for Australian lobsters two years after imposing import restrictions</li>
<li class="generic-article__summary--li content--li">Australian lobster exporters will be relishing the chance to return to their biggest market, but they now face more competition, importers say</li>
</ul>
<div class="main__left main-left">
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<div class="main-image__title">Fisherman Joe Paratore shows a rock lobster aboard his boat in Fremantle, Western Australia. Photo: AFP</div>
</div>
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<div class="main__row row">
<div class="row__details details">
<div class="lazyload-component">
<div>
<div>
<div class="details__body body">
<div>
<p class="generic-article__body article-details-type--p content--p">Australian rock lobsters are set to face &ldquo;severe&rdquo; competition from Cuba and Vietnam if they return to Chinese restaurant tables, as Beijing mulls easing import restrictions amid thawing of trade tensions with Canberra.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">China is discussing customs clearance for Australian lobsters two years after imposing import restrictions amid a volatile trade spat, the chairman of Hong Kong Chamber of Seafood Merchants has said.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">Coal was seemingly the first to benefit from the easing of political and trade tensions with Canberra after reports emerged earlier this month that Beijing had lifted its unofficial ban on the commodity.</p>
<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
<p class="generic-article__body article-details-type--p content--p">&nbsp;</p>
<h1 class="info__headline headline">China-Australia relations: envoy&rsquo;s rock lobster visit raises hopes of further easing of trade bans</h1>
<div class="info__subHeadline">
<h2>
<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">Long Dingbin, China&rsquo;s envoy at its Perth consulate, visited the world&rsquo;s largest exporter of Australian rock lobsters after reports an unofficial ban on coal will be lifted</li>
<li class="generic-article__summary--li content--li">Visit took place on the same day Beijing&rsquo;s ambassador said that China and Australia will &lsquo;come back to a normal kind of relationship&rsquo; amid an easing of tensions</li>
</ul>
</h2>
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			<title><![CDATA[Why Hong Kong must act fast in post-Covid-19 world to regain place as international talent hub]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=333</link>
			<pubDate>Thu, 02 Feb 2023 16:42:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=333</guid>
			<description><![CDATA[<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">City needs to entice well-qualified entrepreneurs and innovators who can drive greener economic growth in Greater Bay Area, members of Better Hong Kong Foundation say</li>
<li class="generic-article__summary--li content--li">Alice Au and Bryant Lu, council members of the non-profit think tank, believe better job opportunities, work culture and education can also halt exodus of local talent</li>
</ul>
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<p class="generic-article__body article-details-type--p content--p">As Hong Kong and the rest of the world emerges from nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic, there are many positive signs of the city&rsquo;s revival as things start to return to normal.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">About 1,000 influential finance leaders took part in the annual banking conference organised by the Hong Kong Institute of Bankers in September last year, while the following month the Vienna Philharmonic Orchestra was in town for two sold-out performances to help celebrate the 25th anniversary of the establishment of the Hong Kong Special Administrative Region.</p>
</div>
<div>
<div class="generic-article__body article-details-type--div content--div image-inline-container">
<div class="generic-article__body article-details-type--img content--img image-inline caption">
<div class="body__image image image--landscape">
<div class="image_wrapper wrapper"><img class="wrapper__img preview-img-item" src="https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/26/93610999-d8c6-45ff-8b37-04541bda3486_a3b478f4.jpg" alt="More than 20,000 rugby sevens fans watched three days of action in Hong Kong during last November&rsquo;s return of the Hong Kong Sevens. Photo: Hong Kong Rugby Union" /></div>
<div class="description-wrapper">
<div class="wrapper-item">
<div class="image__title">More than 20,000 rugby sevens fans watched three days of action in Hong Kong during last November&rsquo;s return of the Hong Kong Sevens. Photo: Hong Kong Rugby Union</div>
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<div>
<p class="generic-article__body article-details-type--p content--p">The world-renowned Hong Kong Sevens returned after a two-year hiatus in November, with more than 20,000 rugby sevens fans turning up on each of the three days of competition. International golfing events are also returning to the city, with the Asian Tour scheduled to stage a new event from March 23 to 26 at Hong Kong Golf Club.</p>
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<p class="generic-article__body article-details-type--p content--p">Although things appear to be picking up, underlying issues caused by the pandemic still remain. They will take time to resolve before Hong Kong&rsquo;s businesses re-establish themselves and the city bounces back and regains its status as an international talent hub.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">Two leading Hong Kong business figures, Alice Au and Bryant Lu, believe it is vital for the city to act quickly so it can adapt and provide the necessary talent to serve the needs of local companies and the fast-evolving global economy.</p>
</div>
<div>
<p class="generic-article__body article-details-type--p content--p">Au and Lu are both council members of the Better Hong Kong Foundation (BHKF), a privately funded, non-profit organisation formed by local business and community leaders to help promote the city&rsquo;s long-term development.</p>
</div>
<div>
<div class="generic-article__body article-details-type--div content--div image-inline-container">
<div class="generic-article__body article-details-type--img content--img image-inline caption">
<div class="body__image image image--landscape">
<div class="image_wrapper wrapper"><img class="wrapper__img preview-img-item" src="https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/26/dfce4562-0c4e-41b5-b741-2af6fc72e982_542b4239.jpg" alt="International flights have resumed in Hong Kong after the easing of nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic. Photo: SCMP/Xiaomei Chen" /></div>
<div class="description-wrapper">
<div class="wrapper-item">
<div class="image__title">International flights have resumed in Hong Kong after the easing of nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic. Photo: SCMP/Xiaomei Chen</div>
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<div>
<p class="generic-article__body article-details-type--p content--p">As a partner at executive search and leadership consultancy Spencer Stuart, Au sits on the global board of the firm, and is also the co-lead of its board and CEO practice in Asia-Pacific. For nearly 30 years she has been helping to bring in international talent and develop local talent &ndash; primarily among C-suite, or senior, executives &ndash; across industries in the city.</p>
</div>
</div>
</div>
</div>
</div>
</div>]]></description>
			<content:encoded><![CDATA[<ul class="generic-article__summary--ul content--ul">
<li class="generic-article__summary--li content--li">City needs to entice well-qualified entrepreneurs and innovators who can drive greener economic growth in Greater Bay Area, members of Better Hong Kong Foundation say</li>
<li class="generic-article__summary--li content--li">Alice Au and Bryant Lu, council members of the non-profit think tank, believe better job opportunities, work culture and education can also halt exodus of local talent</li>
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<p class="generic-article__body article-details-type--p content--p">As Hong Kong and the rest of the world emerges from nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic, there are many positive signs of the city&rsquo;s revival as things start to return to normal.</p>
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<p class="generic-article__body article-details-type--p content--p">About 1,000 influential finance leaders took part in the annual banking conference organised by the Hong Kong Institute of Bankers in September last year, while the following month the Vienna Philharmonic Orchestra was in town for two sold-out performances to help celebrate the 25th anniversary of the establishment of the Hong Kong Special Administrative Region.</p>
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<div class="image_wrapper wrapper"><img class="wrapper__img preview-img-item" src="https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/26/93610999-d8c6-45ff-8b37-04541bda3486_a3b478f4.jpg" alt="More than 20,000 rugby sevens fans watched three days of action in Hong Kong during last November&rsquo;s return of the Hong Kong Sevens. Photo: Hong Kong Rugby Union" /></div>
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<div class="image__title">More than 20,000 rugby sevens fans watched three days of action in Hong Kong during last November&rsquo;s return of the Hong Kong Sevens. Photo: Hong Kong Rugby Union</div>
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<p class="generic-article__body article-details-type--p content--p">The world-renowned Hong Kong Sevens returned after a two-year hiatus in November, with more than 20,000 rugby sevens fans turning up on each of the three days of competition. International golfing events are also returning to the city, with the Asian Tour scheduled to stage a new event from March 23 to 26 at Hong Kong Golf Club.</p>
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<p class="generic-article__body article-details-type--p content--p">Although things appear to be picking up, underlying issues caused by the pandemic still remain. They will take time to resolve before Hong Kong&rsquo;s businesses re-establish themselves and the city bounces back and regains its status as an international talent hub.</p>
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<p class="generic-article__body article-details-type--p content--p">Two leading Hong Kong business figures, Alice Au and Bryant Lu, believe it is vital for the city to act quickly so it can adapt and provide the necessary talent to serve the needs of local companies and the fast-evolving global economy.</p>
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<p class="generic-article__body article-details-type--p content--p">Au and Lu are both council members of the Better Hong Kong Foundation (BHKF), a privately funded, non-profit organisation formed by local business and community leaders to help promote the city&rsquo;s long-term development.</p>
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<div class="image_wrapper wrapper"><img class="wrapper__img preview-img-item" src="https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/26/dfce4562-0c4e-41b5-b741-2af6fc72e982_542b4239.jpg" alt="International flights have resumed in Hong Kong after the easing of nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic. Photo: SCMP/Xiaomei Chen" /></div>
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<div class="image__title">International flights have resumed in Hong Kong after the easing of nearly three years of lockdowns, social distancing and travel restrictions during the deadly Covid-19 pandemic. Photo: SCMP/Xiaomei Chen</div>
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<p class="generic-article__body article-details-type--p content--p">As a partner at executive search and leadership consultancy Spencer Stuart, Au sits on the global board of the firm, and is also the co-lead of its board and CEO practice in Asia-Pacific. For nearly 30 years she has been helping to bring in international talent and develop local talent &ndash; primarily among C-suite, or senior, executives &ndash; across industries in the city.</p>
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			<title><![CDATA[主持「你好香港」啓動禮 李家超：將派50萬張免費機票吸引旅客來港 (持續更新)]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=332</link>
			<pubDate>Thu, 02 Feb 2023 16:40:52 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=332</guid>
			<description><![CDATA[<p>行政長官李家超下午(2日)主持「你好，香港！」啓動禮，為一連串向全世界說好香港故事、推廣香港商機、文化景點及旅客體驗的活動揭開序幕。啓動禮後，財政司司長陳茂波將主持記者會，介紹相關策略和措施。李家超宣布「你好，香港！」活動有4個主要方面，其中會派發50萬張免費機票，吸引內地及全球旅客來香港參觀。</p>
<p>他又引述名言：「有朋自遠方來，不亦樂乎」，指每一名香港市民都會盡地主之誼，對每一名來港旅客說一聲「Hello」，歡迎他們來香港。</p>]]></description>
			<content:encoded><![CDATA[<p>行政長官李家超下午(2日)主持「你好，香港！」啓動禮，為一連串向全世界說好香港故事、推廣香港商機、文化景點及旅客體驗的活動揭開序幕。啓動禮後，財政司司長陳茂波將主持記者會，介紹相關策略和措施。李家超宣布「你好，香港！」活動有4個主要方面，其中會派發50萬張免費機票，吸引內地及全球旅客來香港參觀。</p>
<p>他又引述名言：「有朋自遠方來，不亦樂乎」，指每一名香港市民都會盡地主之誼，對每一名來港旅客說一聲「Hello」，歡迎他們來香港。</p>]]></content:encoded>
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			<title><![CDATA[訂雜誌 送萬豪白金會員挑戰計劃]]></title>
			<link>https://www.sub.com.hk/news.php?newsid=331</link>
			<pubDate>Fri, 13 Jan 2023 17:32:02 +0000</pubDate>
			<guid isPermaLink="false">https://www.sub.com.hk/news.php?newsid=331</guid>
			<description><![CDATA[<p>訂雜誌滿8000港幣</p>
<p>送萬豪白金會員挑戰計劃</p>
<p><span>有效期到4個月</span></p>
<p><span> (期間住滿8晚白金挑戰成功延期至2025年2月)&nbsp;</span></p>
<p><span style="color: #ff0000;">*贈送計畫只限雜誌訂閱本人享用, 姓名要跟雜誌訂閱吻合, 否則不能成功享用, 本公司概不負責</span></p>]]></description>
			<content:encoded><![CDATA[<p>訂雜誌滿8000港幣</p>
<p>送萬豪白金會員挑戰計劃</p>
<p><span>有效期到4個月</span></p>
<p><span> (期間住滿8晚白金挑戰成功延期至2025年2月)&nbsp;</span></p>
<p><span style="color: #ff0000;">*贈送計畫只限雜誌訂閱本人享用, 姓名要跟雜誌訂閱吻合, 否則不能成功享用, 本公司概不負責</span></p>]]></content:encoded>
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